This is the story of one of the most successful companies of the world, Amazon.com and of its ambitious and bright founder Jeff Bezos.

Amazon at first started with the delivering of books through the mail but the founder Jeff Bezos was never satisfied in being just a book seller. He wanted Amazon to become ‘The everything store’. He wanted Amazon to offer limitless selections of things at reasonably low prices. In this book, we have a detailed account of Amazon and how it came into being.

The book also talks about the founder of Amazon and his unique quality of mind and the resolution. The book talks about his ability to overlook short term profits for the long term goal. Today Amazon is a giant, a technology driven company that can kill almost all competition.

It is an extremely well written understanding of an exceptional entrepreneur’s energy and fascinating journey to create something for a consumer that is truly lasting and possibly the grandest in scale. The author has done a remarkable job in describing Amazon’s journey from a start-up to the global marketplace that it has now come to represent.